Coca-Cola Southwest signs on as Dallas' first World Cup sponsor

The Dallas World Cup committee has scored its first major sponsorship, marking a key milestone in its preparations for the global soccer extravaganza. The sponsorship with Coca-Cola Southwest Beverages comes exactly a year before the 2026 FIFA World Cup kicks off. The Dallas host committee can sign up to 10 sponsors and needs them to help meet a nine-figure budget for the world's most-watched sporting event. Find out more about the first deal in this story.