20 ways companies can show off at SXSW
Ferris wheels on Congress Avenue, Snoop Dogg in a vending machine, the General Lee peeling out on Fifth Street — SXSW can get bananas. Literally, when Del Monte shows up. This article showcases some of the wacky yet effective corporate activations at Austin's largest annual event over the years. Ideas abound for those with deep pockets or just a guerilla marketing budget.
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